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Shawn Binder is a copywriter, director, and producer based in Los Angeles, CA. His work has been featured in Vice, Paper Magazine, Out, The Huffington Post, The Dieline, and more.
✦ For more work examples, click here.
Entrepreneur, DJ, and fashion icon Paris Hilton was looking to bring back the early 2000s with her new line of velour track suits. I worked alongside ilovecreatives studio to craft email copy and scripts for the commercials to announce the launch of the line.
This sustainable online fashion boutique was undergoing a brand refresh. I worked alongside Round Two Agency to craft a new tagline and website copy that would appeal to a more youthful and artistic audience.
This breezy, 90s resort-inspired sunblock brand needed assistance with naming their latest product offerings: candles. I worked with the team to ideate and help craft the names for the three launching scents.
This brand that inspires creativity through functional furniture-grade pieces and stellar online courses was looking to elevate the understanding of their brand. I worked alongside the Founder & CEO to craft a script that would help her verbalize the brand’s ethos to the public.
I’ve been working as a Creative Producer at ilovecreatives since December 2018. I assist with creative content execution start to finish from writing scripts, shooting videos/ photos, editing, art directing and post-production.
The Dieline is a bespoke packaging design and sustainability blog.
Founded in 2011 by Andrew Gibbs, The Dieline is a source of news and inspiration for designers, packaging designers, and those in the sustainability space. With a humorous, unique spin on package design reporting, the Dieline is the design community’s go-to source for designer looking to have their creativity sparked.
As a writer and reporter for The Dieline, I’ve written over 300+ articles and news pieces on topics such as InDesign’s 20th anniversary, the summer cult of White Claw, and WeedMap’s infamous Los Angeles weed museum.
Buoy, a hydration amplifying supplement, tapped me to help write the script for their short film: “To Be Seen,” which chronicled how individuals who experience chronic illnesses face silent battles every day. Shot entirely on film, this short film is an incredibly moving piece that allowed me to embody individuals who bravely face the world daily.
For the launch of this new CBD protein bar, I assisted in the art direction of social graphics and crafted the copy for signage, social, and influencer gifting boxes.
The incredible NYC-based agency, Ready Set Rocket, was ready to announce their rebrand to the world through extensive website, capability deck, and internal documents. They tapped me to help bring personality to their agency’s website, while still highlighting their integrated approach to creating incredibly moving and world-changing work.
The last video from Gia’s project, Cut Season, All I Know pays homage to early 2000s bombshells in a futuristic setting.
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: ACE ACROFF
STYLING: ACE ACROFF
DP: JOE DESANTIS
LABEL: DISRUPTOR RECORDS
These three videos were shot over the course of one day for Tayla Parx project, Coping Mechanisms.
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: WETHEMUS
STYLING: ORCHID SATELLITE
DP: JOE DESANTIS
LABEL: ATLANTIC RECORDS
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: JOE DESANTIS + SHAWN BINDER
STYLING: SHAWN BINDER
DP: JOE DESANTIS
LABEL: ATLANTIC
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: JOE DESANTIS + SHAWN BINDER
DP: JOE DESANTIS
LABEL: ATLANTIC
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: JOE DESANTIS + SHAWN BINDER
MUA: NIKKI CARMELA
DP: JOE DESANTIS
LABEL: INDEPENDENT
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: JOE DESANTIS + SHAWN BINDER
DP: JOE DESANTIS
LABEL: INDEPENDENT
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: JOE DESANTIS + SHAWN BINDER
DP: JOE DESANTIS
LABEL: INDEPENDENT
DIRECTED BY: SHAWN BINDER + EVAN ADAMS
CREATIVE DIRECTION: SHAWN BINDER + EVAN ADAMS
PRODUCER: EVAN ADAMS + SHAWN BINDER
STYLING: ASHLEY CORTEZ
DP: EVAN ADAMS
LABEL: INDEPENDENT
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: SHAWN BINDER + JOE DESANTIS
PRODUCER: JOE DESANTIS + SHAWN BINDER
MUA: DELIA PARGA
DP: JOE DESANTIS
LABEL: INDEPENDENT
DIRECTED BY: BRONZE AVERY+ JUSSY + SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: BRONZE AVERY + JUSSY
PRODUCER: SHAWN BINDER + BRONZE AVERY
STYLING: BRONZE AVERY
DP: JOE DESANTIS
LABEL: INDEPENDENT
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: BRONZE AVERY
PRODUCER: JOE DESANTIS + SHAWN BINDER
STYLING: BRONZE AVERY
DP: JOE DESANTIS
LABEL: INDEPENDENT
DIRECTED BY: SHAWN BINDER + JOE DESANTIS
CREATIVE DIRECTION: BRONZE AVERY + SHAWN BINDER
PRODUCER: BRONZE AVERY + SHAWN BINDER
STYLING: JUSSY
DP: JOE DESANTIS
LABEL: INDEPENDENT
As a copywriter & brand strategist with over 10 years of experience, I’ve become pretty dang adept at infusing personality into brands through copy. It’s the lifeblood of a good brand. It’s the secret sauce that makes your audience go “oh, shit! I gotta support this.”
In this 1 day intensive, we’ll delve deep into the strategy behind your brand so you can expand, grow, and drive revenue with a clear vision of your identity.
Your product is the party, and my brand voice & strategy intensive will be the open bar.
A mission statement.
Your industry’s problems and how your product/ service helps solve them.
Brand messaging.
Brand ethos.
Brand tone of voice.
Audience avatars (plus all the sh*t they’re into)
Grammar guidelines.
Headlines to help your brand sound snazzy.
You fill out a fun brand voice survey.
You provide me with your brand visual identity (colors, logos, fonts!)
We jump on a call for 2-3 hours and get deeeeeep into your brand and the passion behind it. I’m fun, it’ll be fun.*
We take a lunch break!
I’ll go away and tap my silly little keyboard.
You’ll receive a completed, proofed Brand Voice Deck in your branding.
Bada bing bada boom.
* Prefer in-person sessions? I’m also available locally in Los Angeles or available for travel!
Shawn is an absolute gem. We’ve had the joy of partnering with him on multiple projects and he hits all the notes. He writes in a tone that’s real, smart, human, resonates, and always has a fun cheeky finesse to it. His positive get sh*t done attitude and collaborative process always shows that he’s truly invested and cares about the project and overall vision.
— Mindy Nguyen, Creative Director of ilovecreatives studio
"Shawn is our secret weapon for all things voice, copy, and strategy. EMPHASIS ON STRATEGY. There's very few copywriters out there that can understand how voice impacts an audience beyond just big words and pretty writing. Shawn is uncommon, amongst the uncommon. Every project carries a different tone and approach, with custom solutions to problems. Connecting with your audience is so important, especially when marketing to Gen-z — nobody understands this connection better than Shawn."
— Stew, Creative Director of Round Two Agency®
One round of revisions, afterward, we can discuss additional edits based on my hourly rate.
Yeah, you can use them anywhere! They’re yours, babe!
Absolutely! I can provide your brand web copy, social copy, scripting, SKU naming, brand naming, or even help you out with an investor deck! Just let me know and we can work on a copy package that works for you.
I’ve got you! I know so many talented designers, UX designers, branding experts, Blendr specialists. You name it. I’m always happy to refer my pals.
As a matter of fact, I do! You can pay $3,000 at one time, or 3 monthly payments of $1,100.
Well, shit. That’s cool! I probably have answers. Hit me with ‘em!
Be like the Meryl Streep of copywriting to your audience.
Want a small, bite-sized taste of what working together will look like? Sign up for this fun, easy-to-complete worksheet that will walk you through identifying your deal client and what they sound like.
